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Design as it
   should be...

Distinctive, easy, simple,
inspired, good and now.

Not just our way of working,
it’s what brings our clients to the table.

Flick down to discover more about our manifesto
or right to see some recent work.

Helping Soreen
to shine in
the breakfast
aisle.

Case study

Making cutlery
child’s play for
Amefa.

Case study

Giving
Blacksticks
an edge
on the shelf.

Case study

Putting Denby
at the heart of
every occasion.

Case study

Flying the red,
white and
blue flag for
Typhoo.

Case study

Sitting pretty
in Selfridges and
Fortnum & Mason.

Case study

Serving up
over 100 skus for
Raymond Blanc.

Case study

Design should be

Distinctive

It should stand out, stand proud
and stand for what you do, not what’s
on the menu elsewhere.

Design isn’t about jumping on the bandwagon or being
different for the sake of it. It’s about getting under the skin of your
business to know what’s right for your customers.

‘We are thrilled with just
how good the range looks, it certainly
stands out from the competition.
Everything you have created, from the
packaging to the graphics
and the PoS has come together.’

Jack at Meyer

Case study

Table Trivia
Did you know... businesses that see the importance of design don’t
need to compete on price as much as those who don’t.

Source: Design Council

Design should be

Easy

Having the right people at the table,
with the right tools in-hand, means things
come together easily.

Design really flourishes when the right team works
together seamlessly. This helps us build trust and confidence
with you and from there grow strong relationships.

‘We all very much enjoy working with
Nik and Carole – partly because of the lovely
people but also because of the level
of service, responsiveness and input we get.
The knowledge they have developed of
our business is impressive and makes briefing
and discussions very much easier.’

Hayley at Denby

Case study

Table Trivia
Did you know... every £100 a company spends on design
will more than double their turnover to £225.

Source: Design Council

Design should be

Simple

Clever ideas need no unravelling.
But crafting simple designs takes real
understanding and creativity.

It’s that ‘gotcha’ moment when words and pictures
come together and you suddenly spot a brilliantly simple idea,
then roll it out clearly and consistently.

‘The great thing about working with
Nik and Carole is their instinctive understanding
as to what is at the heart of our brand.
They turn this into exceptional design with
minimum fuss and the results always
seem to be a delight – the best small agency
I’ve worked with.’

Peter at Butlers

Case study

Table Trivia
Did you know... almost half of all UK businesses believe that
design has helped them to maintain a competitive edge.

Source: Design Council

Design should be

Inspired

If we can excite, engage, challenge
and make you light up, imagine how we
can switch on your customers.

Customers need to buy into your brand in every sense.
From renewing confidence inside your business to creating a buzz
in the marketplace, inspired design inspires change.

‘Nik and Carole have worked with Typhoo
on a number of projects and in each
bring a high level of passion and experience.
Their collaborative and enthusiastic
approach to design is refreshing, and their
understanding of our brands and
their unique requirements is unparalleled.’

Stacey at Typhoo

Case study

Table Trivia
Did you know... companies with design at their heart are twice as
likely to have developed new products and services. 

Source: Design Council

Design should be

Good

Design is only good when your
brand takes a bigger bite of the market
and your bottom line sees a boost.

Sweating about the small stuff and the big stuff means
we create inspired design that makes a lasting
impression on your customers and your bottom line.

‘All of us here love working with Nik and Carole,
it’s a great partnership. You guys create
loads of fantastic stuff and have been a really
important part of the success we have
enjoyed as a business over the last 6 years.
So thank you for everything so far,
and long may it continue!’

John at Amefa

Case study

Table Trivia
Did you know... almost half of UK businesses say that design
is more important than ever to staying competitive. 

Source: Design Council

Design should be

Now

Trends don’t stand still, neither
should design. It must adapt quickly
to stay ahead of its time.

Trends can be fickle. It’s about picking your moment to keep
up with the latest ones and reacting quickly when they change,
while also staying true to who you are as a business.

‘We thoroughly enjoy working with
Nik and Carole and recognise their excellence
in packaging design. They always
interpret the brief well, respond quickly
and ‘get’ our brand – playing an
important part in our brand growth.’

Sara at Soreen

Case study

Table Trivia
Did you know... booming businesses are three times more likely than
those that aren’t, to see design as key to their success. 

Source: Design Council

Pop by for a chat, drop us a line
or call us to set-up
a meeting. We’d love to have
you at our table.

0161 929 7737

Nik and Carole Ltd
The Courtyard, 283c Ashley Road,
Hale, Cheshire WA14 3NG
hello@nikandcarole.co.uk
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