IN A NUTSHELL
A bright new brand for the breakfast aisle that’s growing 5 times faster than the rest of the category!
Although much loved, Soreen was seen as an at-home, teatime snack and they needed to drive awareness beyond their traditional malt loaf, especially for younger on-the-go customers. The breakfast and snacking market was changing fast and there was a real opportunity for Soreen to create products that worked for different occasions out of the home.
To capture the brand’s personality on pack – fun, sunshine and always looking on the bright side, allowing them to stretch into other formats and build the brand. We delivered a design that really focussed on the benefits and was right for the category, broadening the appeal for customers and Soreen’s footprint in store.
Although Soreen’s marketing spend is modest, it’s currently outgrowing many brands. With sales up by 19%, it’s growing up to five times faster than the morning goods category and their investment in NPD is really paying off.