IN A NUTSHELL
Helping to bake up an exciting new brand. A breakthrough healthy treat which challenges the whole cake category!
Our clients have defied the laws of cakery and succeeded in baking a guilt-free cake that tastes Scrummmptious. It looks like cake, it tastes like cake, but how do we sell a ‘healthy’ cake to ‘real’ cake lovers?
Sugar has become public enemy no.1 and people know cutting it down makes sense. So we had to create a positive message that satisfies customers’ love of tasty cake, but also hits the spot when it comes to a healthier lifestyle. The friendly, but not too ‘preachy style’ tickles the tastebuds as well as ticking all the boxes!
From zero to listings in over 400 Tesco stores nationwide. Scrummmptious is proving you can have your cake and eat it!