Mr Stanley feeds the imagination.

The challenge

From a pack that had real standout on shelf, to one which had become lost in a sea of me-too products. We needed to find the key to bring the magic back to Mr Stanley. Unlock the secrets and surprise customers in every sense.

The customer

Much more adventurous and discerning. Nostalgia was old hat and customers were developing a taste for something altogether more exciting. Treats are all about escapism and customers wanted confectionery that takes them to another world.

The result

We re-invented Mr Stanley and took people on a voyage of discovery, feeding their imagination with tales of wonder. With a magical story behind each product, from a tiger in the bath, to a giraffe taking afternoon tea, this is pure escapism. As wonderfully eccentric and bonkers as the Victorians themselves.