IN A NUTSHELL
Fashioning a look for the hugely successful Monsoon tableware story in collaboration with Denby.
A changing focus for Monsoon, away from the busy patterns and bridal feel to a softer, more contemporary look. Feminine was no longer sugar-coated or vintage, so we had to find the style of the moment to convey grown-up but girlie to their trend-savvy market.
Our name for the collection ‘Gather’ perfectly captures the modern mindset when it comes to entertaining. Focussed on bowls and platters, we’ve dressed the table for the instagram home and packaged products to perfectly showcase the delicate and modern designs.
The Monsoon Home Collection by Denby dinnerware designs have been very successful. It has broadened the reach of the brand significantly, attracting a different consumer and introducing a more ‘giftable’ element to Monsoon.