IN A NUTSHELL
A recipe that brings together Raymond Blanc’s passion, Meyer’s expertise and a dash of common sense to a confusing category.
We put ourselves into their customers’ shoes and tried to fathom the confusing cookware market. Even for seasoned homewares buyers the breadth of choice, price points and inexperienced shop staff was enough to tempt anyone to order in a takeaway!
To engage with customers we needed to create a straightforward buying guide, acting as a silent salesman that works hard in-store. Packaging together the expertise of Meyer and the passion of renowned chef Raymond Blanc to inspire the next generation of home cooks.
A range that truly stands out from the competition and helped to position Meyer as world leaders in cookware. The range has grown to include 3 core pan ranges, bakeware, accessories and woodware.