IN A NUTSHELL
We discovered a wonderfully exotic story and blended a brand, that brings the magic of Mazawattee tea back to life.
Once the most famous tea company in England, Mazawattee was all but forgotten. But for the passion of one family, who were so captivated by the rich heritage of the brand, they wanted to bring back a taste of the past.
We searched for interesting nuggets in the archive and happened upon an almost unbelievable tale. In its heyday, Mazawattee tea deliveries were made by a zebra-drawn carriage, no doubt causing something of a stir in Victorian society! A wonderful image that gives us a uniquely ownable brand logo for today.
For the family integrity and authenticity to the original brand was key, especially given the nostalgic place it holds in many hearts. Sales are brewing nicely as they begin to share the story with a new generation of tea drinkers.