Escaping to a beautiful world.
In a highly competitive home fragrances market, the original bland packaging was being overshadowed by its more luxurious neighbours. No one knew that Kenneth Turner was one of London’s original celebrity florists, who brought his unique and flamboyant visual style to many occasions. So how could we take the brand back to its roots and create a couture home fragrance range.
What people consider to be a luxury is always shifting, with customers craving much more than just a fragrance. Every aspect of the branding had to evoke something special, whether bought as a gift or a treat for themselves. A beautifully designed and packaged product helped customers to paint a scented picture of the occasion where beautiful flowers and foliage would have transformed the space.
Working with Kenneth’s florist Laura Lee, we handpicked and arranged each beautiful floral letter to give the brand a unique floral signature.
The packaging opened to reveal a sea of cut flowers and a bespoke petal shaped vessel. With listings in top London stores, including Selfridges and Fortnum & Mason, the brand now fills the space with its sense of theatre and charm.