IN A NUTSHELL
Packaging that works a treat. We helped to find Mr Stanley’s sweet spot with increased sales of 66%!
Gorgeous confectionery, but with distinctly underwhelming packaging that wasn’t living up to the magical taste. Mr Stanley’s had the potential to be a Great British brand, one that combined our love of nostalgia with a quintessential English feel.
All great brands have a story and the one we crafted for Mr Stanley’s transported customers to a bygone era, bringing back magical tastes like coconut ice, Turkish delight and liquorice to tempt sweets lovers today. The branding and packaging was befitting of a Victorian gent and now extends to biscuits, teas and jams. Splendid!
Mr Stanley now has lots of loyal fans and the range is one of John Lewis’s flagship brands with over 50 skus. It’s also proved hugely successful further afield and the brand now exports to over 20 countries worldwide.