IN A NUTSHELL
Putting Denby at the heart of every occasion to help create the most successful launch of the last 10 years.
People simply aren’t buying into the traditional dinner service. It no longer fits a more relaxed way of eating and entertaining at home. New fashioned tableware needs to work for chilled out gatherings and bring warmth and authenticity to the table.
To capture the hearts of younger customers as well as Denby’s core market, we needed to tell the story of Denby’s artisan quality in a modern way and position this new handcrafted range as the perfect natural canvas for everyday entertaining.
Natural Canvas has been Denby’s biggest success story in the last 10 years.
The beautiful new on-trend imagery and packaging has really resonated with their customers, particularly online and the range continues to grow with exciting new product development in the pipeline.