Wisdom in every wipe
How do you persuade people to consider swapping from traditional toilet rolls to a more sustainable option. Made from 100% bamboo, the fastest growing plant on the planet, this completely new brand offers a real alternative. Launched initially online, we knew it was going to have to work hard to get people to stop, pause and re-think about their daily rituals.
With the environment very much front of mind, customers are questioning the impact of their choices. Influenced by the social shifts around them, they are looking for brands that look and feel good, but also exist in harmony with the wider world. These customers are super savvy and quick to realise when a company is trying to jump on the band wagon. So not only the product, but its packaging needed to be as eco-friendly as possible.
A memorable name is a great talking point, but we needed people to really engage with the brand. ‘Wisdom in every wipe’ was inspired by a simple idea, that little things can make a difference. Thoughtful words and meaningful actions are at the heart of their mission to encourage people to live a more sustainable life.