IN A NUTSHELL
A new product development programme of stylish on-trend designs that was a major factor in sales doubling in 6 years!
We met Amefa at a pivotal point in a tired market, where everyone played it safe and failed to connect with customers. The world of cutlery and knives were not top of mind, especially for younger customers and brands did little to inspire or educate.
We had to break the rules and bring cutlery and knives into the 21st century. ‘Delicious dining and creative cooking’ became the mantra for a compelling new product development programme, with on-trend designs that really shook up the market.
After 6 years, sales at Amefa have more than doubled to £12 million. We’re so proud to work with clients who really value design and understand the competitive edge it gives them in the market.