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Case study

Rebranding the
daddy of the blue cheeses
for Butlers

Butlers came to us when Blacksticks Blue,
their new kid on the block, needed greater
standout on shelf. But we did more than that,
we revealed the story behind the brand.
Just up the road from the family dairy is
Blacksticks Lane, named after the tall
chestnut trees whose silhouettes stood out
like black sticks in the winter. By bringing
this to the fore, we were able to create an
ownable brand.


Butlers Cheeses

The great thing about working with
Nik and Carole is their instinctive
understanding as to what is at the heart
of our brand. They turn this into
exceptional design with minimum fuss
and the results always seem to be
a delight – the best small agency I’ve
ever worked with.”

Peter at Butlers

Blue cheese pizza
heaven, styled and
art directed by
Nik and Carole

Quirky packaging
to tempt the
younger foodies

Butlers Amazing packaging
Butlers Cheese - Nik and Carole

Classic design for our more
mature cheese lovers!

Butlers Cheese - Nik and Carole
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